Are you wanting to learn how to be a stay-at-home mom? Great! You’ve come to the right place! But honestly, this post is for anyone who is looking to rock Pinterest, especially for people who want to earn a full-time income online and have freedom from the traditional 9 to 5 office job. This includes all the fellas!
However, if you’re a mama who is wanting to work from home so that you can be around your little ones, I want you to know before we begin that I get it. I really do! Both my husband and I used to want nothing more in the world than to be successful in our careers. Back then, we would do anything for our jobs. Multiple times (!), we moved to new places with no friends or family just so we could “climb the ladder” and land a better position than the one we currently had. We had no social lives of our own and just worked, worked, worked. Often, we would find ourselves clocking in 70-80 hours a week. After seven years of marriage, we even lived apart for several months (him in California and me in Illinois) just so we could advance our careers. Don’t worry; we still loved each other very much, it’s just… these were our jobs we were talking about! They were our life!
So what changed? Well, this little one came into the universe.
The moment she was born and they laid her on my chest, my whole mental orientation changed. I suddenly felt like I was no longer defined by just my career! I was a mom too! And I wanted nothing more than to cuddle with my daughter all day, every day. I know of lots and lots of other women who have had that exact same experience too. So if that describes you, and you want to learn how to be a stay-at-home mom keep reading. Because it’s completely possible with Pinterest!
Okay, so honestly, there are a lot of blog posts out there that teach you how to earn money online, and they only focus on one thing: blogging. But in reality, there are other ways that you can earn money on Pinterest that don’t involve blogging AT ALL. One is through establishing an e-commerce shop or Etsy shop and creating Buyable Pins on Pinterest. Unfortunately, I do not know enough about e-commerce shops to speak with any kind of authority, but Google “e-commerce” or “buyable pins on Pinterest” and do some research. The second way is through Maven which I will talk about later on. And then, of course, there is through the traditional avenue of blogging. All of them work, but in order for any of them to be successful, you first have to expand your reach on Pinterest. How exactly do you do that?
Increasing Your Pinterest Reach
1.) Sign up for a Pinterest Business Account
2.) Sign up for Rich Pins
(I’m just listing these because there are plenty of other places that explain how to do them in detail. Eventually, I will create a blog post with step-by-step instructions on how to do them, but to keep this post from being 5,000 words long I’m being brief here)
3.) Create at least 10 Pinterest boards with at least 10 pins each. Choose board themes that are relevant to you and not too off-the-wall. For example, if you have an interest in cooking and want to make money on Pinterest doing something cooking-related, you might want to create boards like, “Breakfasts,” “Slow Cooker Recipes,” or “Decadent Desserts.”
4.) Create visually appealing pins. See How I Went From 8,000 to 69,000 Pageviews in Less Than 30 Days for lots of details on what I mean by this.
5.) Ask to join Pinterest Group Boards.
Pinterest Group Boards are boards created and ran by someone else who is choosing to allow other people to pin to their board. Even though I have mentioned group boards before, I still get lots of questions. So here are the things I am frequently asked and their answers:
1. How do I know if a board is a group board? And how do I know who the owner is?
You know that a board is a group board when you see a bunch of different icons like this (see below) once you click on the board. These are all the contributors, meaning it is a group board. The first person or image is the board owner.
2. How do I know if it a good board or not? Is there such a thing as a “good” board?
You better believe there is such a thing as a good board! In general, group boards are important, but the reality is that only some of them are important. Not all of them. I know a lot of beginner bloggers who started a group board themselves and then join a bunch of group boards all started by other new bloggers. I know because I was one of them. And while you may get some social media traffic, so what? If you have only a 1,000 Pinterest followers and you start a group board, all of the people pinning to it will only be exposed to 1,000 new people. Same for the content you pin to others’ boards. Some professional bloggers say that you should only join a group board if it has no fewer than 25,000 followers. Get it? Because you are then exposed to 25,000 new people not just 1,000. So try to join big boards!
3. How do I know the number of followers on a board?
It’s listed right there when you click on the board. Just look to the far left. This particular board has 73,318 followers.
4. How do you join really big group boards?
First, read over all of the board’s group rules. They will be written in the board’s description box. It is important to read them because every group board will have different rules.
Some of the boards, like this one, will have the instructions for joining clearly outlined. Here, there is a form you must fill out. Other times, there will be no clear instructions. That is when you write a super polite request asking to join that particular group board by name and promising to not do anything that deviates from the group board rules or spams the board. You can send the request to board owner through a private message through Pinterest or by going to their blog and contacting them there. Sometimes you’ll get a yes. Sometimes you’ll get a no. Often times, you will feel ignored until you finally get a response several weeks later.
5. How do I find these group boards?
There are really two ways. One way I greatly prefer over the other. The first is by going to the website, PinGroupie. PinGroupie allows you to search group boards using different filters (i.e., niche, number of followers, repin rate, etc.) The only downside to PinGroupie is that the info is usually outdated by nine months or so.
The other way, which I like a lot better, is to pay attention to bigger people on Pinterest that you admire. Let’s say that you are going to pin recipes. Go check out big food bloggers and ask to join the boards they are a part of. Chances are that if they are a part of those boards, then they are good ones!
So there you have it. These are just a few simple ways to increase your Pinterest reach. Once you start pinning regularly and others begin repinning your pins, your followers will grow, increasing your reach even more. And when that happens, you are ready to start making money.
Like I mentioned earlier, another way to earn money on Pinterest, that surprisingly very few people talk about, is through Maven. You can read a lot more about Maven in another one of my blog posts here, but essentially, it is a website that partners with different retailers and then allows anyone, not just bloggers, to create boards (just like Pinterest boards). Each of the boards features products from those retailers (so no articles, infographics, or videos. Just products). Ideally, each of your boards would have a theme (like “Cooking Tools and Gadgets” or “Best Modern Dinnerware”) and would fit in with all of your Pinterest board subjects. Then, when people would look at your Maven boards and purchase one of the products you’ve featured, you would earn a percentage of the sale price (this is known as affiliate income).
What does this have to do with Pinterest? Well, the cool thing about Maven though, is that you can cross-promote it on different social media platforms, including, you guessed it… Pinterest. To use Maven on Pinterest, you would create your board on www.mavenx.com, and then create a board cover (identical to a Pinterest pin). Next, you would create a new pin on Pinterest with that board cover image and use the URL to your Maven board. Still confused? Look…
Here is one of my Maven boards. It’s a list of all-natural baby products, since I blog about natural parenting. I created the board cover myself using one of my own stock photos:
Then, I logged onto Pinterest and I found the plus sign in the upper right corner, and I clicked where it says Upload image:
And I then uploaded the Maven board cover so that it serves as my Pinterest pin and plugged in the correct URL to my Maven board:
Now when someone clicks on my pin, instead of going to my blog, they go to my exact board on Maven. They can browse through all of the natural baby products I recommend, and if they buy one, I earn money. Easy peasy! And like I said, you don’t have to be a blogger to use Maven. But if you decide to blog, you can use Maven as one of your passive revenue streams.
And then, of course, there is the traditional way of using Pinterest to drive traffic to your blog. All of the things I mentioned above are still useful even if you decide to try your hand at blogging. But what if you don’t have a blog yet? Well, starting one has never been easier! You can check out my step-by-step guide to starting a blog here (How to Start A Blog (Faster Than You Can Order a Latte).
Now I want to hear from you! What Pinterest questions do you have? Let me help!
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