Hey there! Learning how to increase your pageviews is important but so is learning how to monetize your pageviews. So be sure to check out this post too: Make Money in Your Sleep! How One Bloggers Makes Over $100,000 a Month.
For the past three months, my monthly pageviews had been hovering around the 8-10k mark. Not terrible for a three-month-old blog, but not outstanding either. Then, I started reading income reports by Silas and Grace of Chasing Foxes. Most of their income reports start off the same way, about how they wanted to be successful bloggers but discovered that most bloggers weren’t successful until they had been at it for about two years. In the broad scheme of things, that didn’t seem terrible, but they wanted to be successful a lot sooner. And for all intents and purposes, they met their goal. They reached 150,000 pageviews in their second month, now routinely get over a million pageviews and bring home $10-$19k each month. Not bad, right?
So I decided to follow some of their advice, with a little bit of craziness of my own, to see how I would do. In less than 30 days, my pageviews jumped from 8k to 69k. And they continue to grow. Here is a shot of my analytics:
What I did differently
Vault of Content
One of the things that Silas and Grace often talk about is the importance of a strong foundation. I had read something similar to this before, about how you should have 10-15 blog posts up before your site goes live. The idea is that you want to provide enough content for your readers that they stick around once they visit your blog. But in reality, 10-15 blog posts is mediocre advice. Silas and Grace had 40 blog posts up before launching Chasing Foxes. Some quick math helped me realize that if I had a five-month-old blog and was posting twice a week, I had roughly 36 blog posts plus the ten I started with. So I decided to commit myself to building a vault of content for visitors in the month of April: 30 posts in 30 days. I got close with 27 posts, but those new posts really made a huge difference because there is a lot to read now on my site.
People talk about the importance of Pinterest Group Boards a lot, and they are important, but the reality is that some of them are important. Not all of them. What do I mean by this? Well, I know a lot of beginner bloggers who started a group board themselves and then join a bunch of group boards all started by other new bloggers. I know because I was one of them. And while you may get some social media traffic, so what? If you have only a 1,000 Pinterest followers and you start a group board, all of the people pinning to it will only be exposed to 1,000 new people. Same for the content you pin to others’ boards. Silas and Grace joined a lot of group boards created by bigger bloggers; they say the goal is to join a group board with no fewer than 25,000 followers. Get it? Because you are then exposed to 25,000 new people not just 1,000. Here’s the thing though. Somehow I misread that and thought they had said 100,000 followers. Don’t ask me how 25,000 looks like 100,000, but it was a happy mistake. I spent a lot of time researching group boards, sending out group board requests, and it really paid off. I became a part of some pretty big boards with high repin rates.
How do you join really big group boards? By writing a super polite requesting asking to join that particular group board by name and promising to not do anything that deviates from the group board rules or spams the board. Sometimes you’ll get a yes. Sometimes you’ll get a no. Often times, you will feel ignored until you finally get a response several weeks later.
But how else do you join a group board? Well, *within healthy and tasteful reasoning*, some good old-fashioned Facebook stalking certainly helps. I got to join a huge board because it turns out that I had a mutual friend with this other blogger. A real-life, hang out with friend, too. So when I wrote my super polite request I mentioned our connection and boom! I got a group board invite.
Last but certainly not least, three of my Pinterest pins went viral this month. Three! It was crazy, and I spent a lot of time doing various happy dances. However, making a pin go viral is partly controllable and partly not. The things you can control (and should!) are the appearance of your pin and the title. You want to have a very attractive image that’s vertical. Not just vertical, but crazy long, vertical. Do you hear me?
And you want a title that will make people click your pin. I don’t want to sound mean, but your title, “Our Day at the Zoo” is going to have no one click on it because as cool as you are people don’t want to hear about your day. As Silas and Grace call it, you want each pin to answer WIIFM or “What’s in it for me?” But you can’t just answer that question for them, you have to give them the uncontrollable urge to click on your pin to find out the answer. Take, for example, one of my blog post articles, “12 Ways to Save Money on Real Food.” It’s one of the ten blog posts I started with on my blog, and I am insanely proud of it because it gives 12 out-of-the-box, mostly never heard of before ways to save money on real food. No clipping coupons or shopping sales. And guess what? I don’t think a single, solitary person has ever read that article because, even though it solves a pain point for people, that title is not any different from countless other titles already out there. Compare it to the title of one of my blog posts that did go viral this month, “7 DIY Room Sprays You Must Make So Your Home Smells Like Spring.” Everyone wants to read that.
And lastly, your pin has to look great! If you can’t take excellent photos, use stock photos. (Did you know that I can help with that? I have my own stock photo subscription service called Simply Mama Stock Photos that is specifically geared towards mom bloggers. Sorry, fellas!). But you can’t just have a slick photo. Your overlay also has to look right and so does your text. Some of my earlier pins that I thought were incredible I now realize were pretty terrible. You want to make sure that others can actually read your font and that your text stands out. Check out the difference between some of my first pins and some of my current ones. It’s okay; feel free to laugh at me. I don’t mind.
Those three things helped to explode my blog traffic. So what am I currently working on? Well, I’m still working on creating more and more awesome content and a new product (it’ll be a while before I can announce it). But the thing I am really working on is finding my voice. Not creating my avatar, but worrying about how much of myself I should share on this blog. I talk about my daughter and my husband and I’s parenting method A LOT, but one of the questions I am frequently asked by email subscribers is why I would want to start a blog in the first place. In other words, “What’s my story?” I certainly have an answer to this question, but have you ever been afraid to put something out into the universe? Ya, that’s me. Let me know if you’ve ever struggled with that too.
Are you reading about blogging but haven’t taken the plunge yet? That describes me just a few months ago. If you are wanting to start a blog, definitely check out my post, How to Start a Blog (Faster Than You Can Order a Latte). Here, I give detailed, step-by-step instructions on how to start a blog. It’s like I am holding your hand every step of the way. And believe me, the only thing you will regret is that you didn’t start a blog sooner.
And now I want to hear from you! What blogging questions do you have? I’d love to help!
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